Victoria’s Secret Unveils Localized Ramadan Campaign
To continue the brand’s mission of championing all women, Victoria’s Secret has unveiled its 2022 regional campaign for Ramadan. Featuring two dynamic Arab content creators Areej Nashashibi and Fatma Husam, the campaign celebrates local women and emphasizes the importance of self-reflection and generosity in everyday life during this time.
The campaign highlights the strength of Arab women through content creators, Areej and Fatma, and embodies the journey of self-reflection through mosaic detailing and reflective mirrors. Bringing together women and their inspiring life journeys, the campaign aims to connect with local communities.
Showcased in the campaign is Victoria’s Secret’s smoky and intriguing fragrance Bombshell Oud, a deep, exotic twist of the Gulf’s signature scent as well as an exclusive satin set of robes, long-sleeved and long pant pyjamas with all the details and luxury that are signature to Victoria’s Secret’s most beloved collections.
The collection will be available in stores and online starting from the 29th of March.
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