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PUMA WELCOMES THIS FALL WITH ALL-NEW KIKU PACK

This fall, PUMA launches the all-new Kiku Pack, drawing inspiration from Japan and its tradition of enjoying the fleeting beauty of flowers throughout each season. The Kiku pack will launch two days ahead of Kiku no Sekku, also known as Chrysanthemum Day – one of Japan’s five ancient festivals that is celebrated on the 9th day of the 9th month.

Inspired by the chrysanthemum, known in Japanese as ‘Kiku’, the flower itself holds huge cultural significance in Japan as not only a national symbol but also the seasonal flower of September. Following on from PUMA’s beautifully intricate Hanami Pack in March to usher in the spring season, the Kiku Pack celebrates the start of Autumn.

The Kiku pack sees the introduction of new versions of the Clyde Fashion, Blaze Cage, and Platform Mid, executed in soft white leather with embroidered floral detailing. More information on each product can be found below.

In-stores start from September 7th.

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