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PUMA MIDDLE EAST LAUNCHES THE FIRST WOMEN’S ONLY COLLABORATIVE ‘WORKOUT AND WORK-IN’ POP-UP IN THE UAE

PUMA Middle East launches ROAR by #PUMAWomen: a women’s only community hub in Dubai’s Design District from April – May 2017. ROAR is more than a space, more than a club and more than a get-together. ROAR is an idea, a celebration, and a concept that can grow, adapt and change to reflect the needs of its members: an ever-evolving place with an active agenda for the mind, body and soul.

ROAR will offer a programme of workouts activated through GuavaPass, as well as daily drink and dining options and weekly lunchtime beauty services. ROAR will act not only as workout space, but also a community centre for the women of Dubai to catch up with friends, learn something new or relax with a drink and a bite.

ROAR will be offering workouts on Monday and Wednesday evenings and over the weekend. Scheduled through GuavaPass, the workouts will be innovative and new, from hip hop yoga to rave aerobics giving PUMA Women a chance to try out activities that get the heart racing – all perfect options to do with your pack of girlfriends on a weekend or as a calorie buster after a day at your desk.

ROAR by #PUMAWomen is a physical activation of the #PUMAWomen campaign here in the Middle East, fronted globally by global ambassadors Cara Delevingne, Rihanna and Kylie Jenner.

Address: Ground Floor, Building 6, Dubai Design District

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