JW PEI Minimalism

The inspiration behind the brand was upon the idea that fashion should be accessible, effortless and empowering. Minimalist design in sustainable vegan materials is at the heart of the brand. JW PEI with its modern minimalist aesthetic, puts forward and seeks to celebrate feminine beauty and strength through fun and creative fashion.

Sustainability is in JW PEI’s DNA. We use high quality canvas, polyurethane, and certified fabric made from recycled plastic bottles.