Gap, the iconic American clothing brand, announced the launch of Gap Logo Remix, a limited-edition collection of apparel for men and women highlighting one of the most recognized logos in the world. For almost 50 years, the Gap logo has represented the heritage of the Gap brand and its relevance in culture. To celebrate its evolution, the Logo Remix collection includes signature Gap styles, including tees, sweatshirts, and rugby shirts, thoughtfully designed with logos from throughout the decades.
To launch the collection, Gap collaborated with director Tabitha Denholm, who has directed music videos for Florence and the Machine, Haim and Jessie J, along with performance and movement director Tanisha Scott, who is best known for her work with Beyoncé, Drake and Rihanna to create the ‘Logo Remix’ film. The film brings together some of the world’s leading culture remixers in a moment of joy evoked through music and movement by paying homage to the nostalgic Gap ads of the past with a modern, remixed twist. While Tabitha used motion control video techniques to play with space and perspective, Tanisha choreographed a dance sequence that includes remixed versions of unforgettable group dances including “The Wobble,” “Cha Cha,” and “Kid-n-Play.”