Coach Spring Introduces 2022 Pillow Tabby Campaign

Coach introduces a campaign for its Spring 2022 Pillow Tabby bag starring actor, singer and model Daisy Jelly and photographed by Robbie Mailer-Howat.

Inspired by the house’s playful approach to its authentic American heritage, the campaign emphasizes the sensual appeal of the Pillow Tabby, Coach’s beloved shoulder bag named after its plush, pillow-like silhouette and soft Napa leather fabrication. Set against a field of wildflowers, the images depict Jelley embracing the bag in affectionate ways, emphasizing the house’s lighthearted approach to fashion.

Updated for spring in pastel hues, the Pillow Tabby is a plush reimagination of Coach’s iconic Tabby bag and a modern take on an archival 1970s design.