Fashion News

AAVVA’S SS18 COLLECTION

AAVVA, the brand known to blend cultural insights into UAE’s rich environment, has revealed their latest SS18 Collection with an exciting Fashion show celebrated at their headquarters in Dubai Design District. The new collection, La Vie En Rose Remix, comprises of 60 looks, divided between street wear and high-end fashion wear. The range said to be inspired by the hit “La Vie En Rose” by French singer Édith Piaf, saw the designers Ahmad Ammar and Vincenzo Visciglia, fantasizing their own inspiration from the famous melody, when the legendary artist discovered a piece of art that demonstrated the passion, love in her.

The range said to be inspired by the hit “La Vie En Rose” by French singer Édith Piaf, saw the designers Ahmad Ammar and Vincenzo Visciglia, fantasizing their own inspiration from the famous melody, when the legendary artist discovered a piece of art that demonstrated the passion, love in her. As she swoons in search for her own escapade for something fun, she finds herself swaying to a tone that was familiar yet unique, upbeat yet almost olden. With almost no time to lose, she put down her tip for the world to sway to its kaleidoscopic and lavish sound. Depicting their interpretation of the romantic fable, the designers have merged the romantic tune with fun pop art.

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